KAMILA VON RETTEG · NUMBERS · fn

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KAMILA VON RETTEG · NUMBERS · fn

Funnel numbers

KAMILA VON RETTEG · NUMBERS · fn
Funnel NumbersKamila von Retteg
Old version

Your funnel

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Add income

For money that doesn't go through ThriveCart. It shows up in your revenue right away.

ThriveCart sales plus any other income you add (client payments, affiliate, brand deals, sponsors).

Month by month

ThriveCart revenue next to what you spent on Meta ads.

RevenueMeta adsPromo or launch

Where the money came from

Your revenue in these dates, split two ways.

Promos and launches

Flash sales, launches, webinars and workshops, and what they did to new sales.

Every month

New sales, rebills, refunds and ads

Revenue here is only what went through ThriveCart. It doesn't include direct client payments, affiliate income, brand deals or sponsors. Meta ad spend comes from your Kamila Gornia ad account and updates every morning. This view starts in January 2024. Today shows up tomorrow, once the day is done. From here on every month is saved, so nothing drops off.

How the business is doing

New and repeat buyers

Who your money comes from each month

Your recurring money

Rebills, new subscriptions and cancels

Top products

What brought in the most money in these dates

Best first products

Which first purchase leads to the best customers

Ads and new buyers

Does spending more bring more new buyers?

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Day by day

From click to Evergreen Icon

Each step of the funnel, what it cost and what it brought in.

Your checkout funnel offers

Every step of your checkout, and the share of buyers who said yes to each one.

Upgrades

How many buyers moved up to your bigger offer, and what it brought in.

Leads who didn't buy

Per step

Money and cost at each step, and how many it takes to get one at the end.

Compare lineups

See how each set of offers did

What customers do next

Who buys again, what they buy, and what they spend

What changed

Your change log

    Set up a new launch

    Only the name and the day doors open are needed. Fill in the rest when you know it; you can change anything later in the Launches table in Airtable. For products, a few words from the ThriveCart product name are enough.

    Add launch activity

    Anything you did to promote it, like an email, a post or a live. It shows on that day so you can see what moved the numbers.

    Add an invoice

    It saves to the Invoices table in Airtable. The PDF is optional, and you can add it later from the list.

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